01
Students After 12th
Students from any stream can join the program and start with the fundamentals. You do not need previous marketing or technical experience.
Start right after school
Best After 12th 3-Month Digital Marketing Program in Mohali
Build practical digital marketing skills in just three months with a career-focused program designed for students after 12th. Learn how brands attract customers through SEO, Google Ads, Meta Ads, social media, websites, content, analytics, and conversion strategies. Work on practical campaigns and portfolio projects while learning how digital marketing is applied to real businesses.
0113
01Where this starts
Course Overview
Digital marketing is more than posting content or running an advertisement. A successful campaign requires the right audience, message, platform, budget, landing page, tracking system, and continuous optimization.
This program introduces these elements progressively.
During the first month, you build your foundation in digital marketing strategy, websites, WordPress, content, keyword research, and SEO.
The second month focuses on paid acquisition and social platforms, including Google Ads, Meta Ads, campaign planning, audience targeting, creatives, budgets, and performance optimization.
The final month brings everything together through analytics, conversion tracking, retention marketing, reporting, practical projects, and career preparation.
Where it takes you
- Digital Marketing Executive
- SEO Executive
- Social Media Executive
- Google Ads / PPC Specialist
- Content Marketing Executive
- Digital Marketing Analyst
02Skills you collect
What You'll Learn
Each stage combines concepts with practical assignments so that you finish the program with actual marketing work rather than only notes.
Understand Digital Marketing Strategy
Learn how customers move through awareness, consideration, conversion, and retention stages and how marketers plan campaigns around each stage.
Build Website & Landing Page Foundations
Understand domains, hosting, website structure, WordPress, landing pages, calls-to-action, and basic conversion-focused design.
Master SEO Fundamentals
Learn keyword research, search intent, on-page optimization, technical SEO, internal linking, content optimization, and basic off-page strategies.
Run Google Ads Campaigns
Understand search advertising, keyword targeting, ad groups, bidding, budgets, conversion tracking, display campaigns, and shopping campaign fundamentals.
Create Meta Advertising Campaigns
Learn campaign objectives, audience creation, ad sets, creatives, placements, budgets, retargeting, and performance analysis for Facebook and Instagram advertising.
Manage Social Media
Develop content calendars, platform-specific strategies, engagement plans, creative concepts, and reporting systems for social media campaigns.
Use Content to Generate Leads
Learn how blogs, social content, landing pages, video, and promotional content can work together to attract and convert potential customers.
Understand Email & WhatsApp Marketing
Explore lead nurturing, customer communication, campaign planning, segmentation, follow-ups, and retention strategies.
Measure Campaign Performance
Learn how to read traffic, engagement, leads, conversions, costs, and other marketing metrics using analytics and reporting platforms.
Optimize for Better Results
Use campaign data to identify weak areas, improve targeting and creatives, control spending, and make evidence-based marketing decisions.
03The route
Course Curriculum
The three-month curriculum is designed to move from digital marketing fundamentals to campaign execution and performance analysis.
- Introduction to digital marketing and online customer journeys
- Marketing objectives and campaign planning
- Target audience and buyer personas
- Marketing funnels and customer intent
- Brand positioning and online presence
- Domain, hosting, website structure, and CMS basics
- WordPress fundamentals
- Landing page creation
- Content planning and copywriting basics
- Keyword research
- Search intent
- On-page SEO
- Title tags, meta descriptions, headings, URLs, and internal links
- Technical SEO fundamentals
- Search Console basics
- Local SEO fundamentals
- SEO reporting and optimization
- Practical Projects:
- Marketing strategy worksheet
- WordPress business website
- SEO keyword research project
- On-page SEO optimization
- Local business SEO assignment
Project-Based Learning
Every month ends in campaign work rather than revision — a website and SEO project in month one, live Google and Meta campaign structures in month two, and an integrated, measured campaign in month three.
Outcome
By completing the curriculum, students will have researched, planned, executed, measured and optimised campaigns across SEO, paid search, social and analytics, with portfolio-ready work to show for each.
04Your toolkit
Tools You Will Actually Work With
The training introduces the platforms and software commonly used across different areas of digital marketing. The objective is not simply to know what each platform does. You learn where each tool fits into a marketing workflow and how to interpret the data it produces.
Google AdsGoogle AnalyticsGoogle Search ConsoleGoogle Tag ManagerMeta Ads ManagerFacebookInstagramWordPressGoogle AdsGoogle AnalyticsGoogle Search ConsoleGoogle Tag ManagerMeta Ads ManagerFacebookInstagramWordPressGoogle AdsGoogle AnalyticsGoogle Search ConsoleGoogle Tag ManagerMeta Ads ManagerFacebookInstagramWordPress
CanvaGoogle Business ProfileKeyword research toolsSEO audit toolsEmail marketing platformsWhatsApp marketing toolsLooker StudioGoogle SheetsCanvaGoogle Business ProfileKeyword research toolsSEO audit toolsEmail marketing platformsWhatsApp marketing toolsLooker StudioGoogle SheetsCanvaGoogle Business ProfileKeyword research toolsSEO audit toolsEmail marketing platformsWhatsApp marketing toolsLooker StudioGoogle Sheets
- Google Ads
- Search, display and shopping campaigns, bidding and budgets.
- Google Analytics
- Traffic, events, conversions and campaign performance.
- Google Search Console
- Indexing, queries and technical SEO health.
- Google Tag Manager
- Deploy tracking without touching the site code.
- Meta Ads Manager
- Objectives, audiences, ad sets, creatives and budgets.
- Organic presence and paid placements.
- Content, engagement and campaign placements.
- WordPress
- Build the business site and its landing pages.
- Canva
- Produce ad creatives and social content.
- Google Business Profile
- Local SEO and map visibility.
- Keyword research tools
- Find search intent, volume and opportunity.
- SEO audit tools
- Diagnose on-page and technical issues.
- Email marketing platforms
- Segmentation, nurture sequences and retention.
- WhatsApp marketing tools
- Direct customer communication and follow-ups.
- Looker Studio
- Dashboards and client-facing reports.
- Google Sheets
- Keyword sheets, calendars and campaign tracking.
05Is this you?
Who Can Join This Course?
02
College Students
BBA, B.Com, BCA, BA, B.Sc, and other college students can use the course to develop an additional career skill alongside their degree.
03
Graduates & Freshers
Fresh graduates can build practical projects and develop a stronger portfolio for entry-level digital marketing positions.
04
Freelancers
Learn multiple digital marketing services that can be packaged into freelance offerings for businesses in India and international markets.
05
Entrepreneurs & Business Owners
Business owners can learn how SEO, paid advertising, social media, analytics, and conversion strategies contribute to customer acquisition.
06
Career Changers
If you are moving from another field, the beginner-friendly structure gives you a practical starting point without requiring a marketing degree.
06Why this one
Why This Programme Is Worth Your Time
01
Practical Skills Over Marketing Theory
Digital marketing changes quickly. Instead of focusing only on definitions, the program emphasizes campaign planning, implementation, measurement, and optimization.
02
Multiple Career Paths
Digital marketing covers several specializations. You can eventually focus on SEO, paid advertising, social media, content, analytics, email marketing, or performance marketing.
03
Portfolio From Practical Work
A portfolio gives employers and clients something concrete to evaluate. Your assignments can demonstrate how you approach keyword research, campaigns, content, analytics, and optimization.
04
Learn How the Channels Connect
SEO, Google Ads, Meta Ads, social media, websites, and analytics work better when they are viewed as one customer-acquisition system rather than isolated subjects.
05
Skills That Support Freelancing
Once you understand multiple marketing channels, you can offer individual services or create broader digital marketing packages for small businesses and startups.
07Why now
Build Skills for the Digital Economy
Businesses increasingly depend on online visibility, lead generation, ecommerce, social media, search advertising, and measurable customer acquisition.
That creates opportunities for people who can do more than create posts. Companies need marketers who can research audiences, launch campaigns, understand performance data, improve conversions, and communicate results clearly.
A practical digital marketing education can give students a foundation for exploring these opportunities immediately after 12th.
What companies actually need
- Research audiencesPersonas, intent and the market a campaign is aimed at.
- Launch campaignsSearch, display, social and organic, structured properly.
- Understand performance dataTraffic, leads, conversions and cost, read correctly.
- Improve conversionsLanding pages, creatives and targeting, changed on evidence.
- Communicate resultsDashboards and client reports that say what happened and why.
Talk to a Course Advisor
Ten minutes with a course counsellor settles eligibility, session timings, fees and where this leads — before you commit three months to it.
08Certification
Get Certified in Digital Marketing
Complete the required training and practical assignments to receive a course completion certificate. Your project work can also become part of your professional portfolio.
Course CertificateRecognition of successful completion of the Digital Marketing Program.
Practical Project ExperienceComplete marketing assignments across SEO, paid advertising, social media, analytics, and campaign planning.
Internship & Placement AssistanceReceive career-oriented guidance including resume preparation, interview practice, and placement assistance.
Portfolio DevelopmentPresent your practical work in a structured portfolio that can be shared with employers and freelance clients.
Capstone Defense
Fullscreen
Project Completion Certificate
ISO 9001:2015 Accredited
Fullscreen
Course Completion Certificate
Two documents on completion — the course certificate, and a separate certificate for the capstone you build and defend. Click any card to inspect in full screen.
09Where it leads
Where This Course Can Take You
Digital marketing offers several specialization paths. As your experience grows, you can move toward roles such as:
Roles this program prepares you for
Assist with SEO, social media, paid campaigns, content, analytics, and online marketing activities.
10What you build
Hands-on Projects You Will Ship
01
Business Website & Marketing Setup
Create a basic business website and develop the marketing structure required to attract relevant visitors. WordPress · Content · Landing Pages
02
SEO Growth Project
Research keywords, optimize pages, improve website structure, and prepare an SEO performance report. Keyword Research · On-Page SEO · Search Console
03
Google Ads Campaign
Plan and structure a paid search campaign with keywords, advertisements, targeting, budget allocation, and conversion goals. Google Ads · Keywords · Conversion Tracking
04
Meta Advertising Campaign
Develop a Facebook and Instagram advertising campaign with audience research, creative planning, campaign structure, and performance analysis. Meta Ads Manager · Facebook · Instagram
05
Social Media Strategy
Create a content calendar and social media strategy for a selected business, including content themes and engagement objectives. Instagram · Facebook · Canva
06
Complete Digital Marketing Capstone
Bring SEO, paid advertising, social media, website optimization, analytics, and reporting together into one integrated marketing project. Analytics · SEO · Paid Ads · Reporting
11How it works
Learn It. Apply It. Improve It.
Every project follows a practical cycle designed to help you understand not only what to do, but why you are doing it.
Research
Understand the business, market, competitors, audience, and campaign objective.
Business Website & Marketing SetupPlan
Choose the right channel, message, keywords, content, budget, and measurement strategy.
SEO Growth ProjectExecute
Implement the campaign, optimize the website, publish content, or launch advertisements.
Google Ads CampaignMeasure
Study traffic, engagement, leads, conversions, cost, and other relevant performance indicators.
Meta Advertising CampaignOptimize
Use the data to improve your campaign and document the decisions behind the changes.
Social Media Strategy12Why techcadd
Why Students Choose techcadd
Trainer-guided practical work across every marketing discipline, closed with the career preparation that turns it into a first job.
01
Trainer-Guided Practical Learning
Students receive guidance while working through assignments and projects instead of learning entirely through recorded material.
02
Multiple Digital Marketing Disciplines
The curriculum brings SEO, paid advertising, social media, content, websites, analytics, and retention marketing into one learning path.
03
Project-Based Training
Practical projects help students turn individual concepts into demonstrable work.
04
Career Preparation
Resume guidance, portfolio development, interview preparation, and placement assistance help students prepare for the next step.
05
Beginner-Friendly Approach
The course begins with fundamentals, making it suitable for students who have completed 12th and are exploring their first professional skill.
06
Flexible Career Direction
After the course, students can continue toward SEO, PPC, performance marketing, social media, analytics, content marketing, freelancing, or broader digital marketing roles.
13Who has walked it
Students who started where you are
Alumni of this route, on what changed once they were sitting in interviews.
4.8
223 reviews
586%
49%
33%
21%
11%
I was a BBA graduate with zero idea what to do next. Joined Techcadd's digital marketing course and honestly, the live projects made all the difference. I run a small Instagram management gig now, on the side, while job hunting. Very practical teaching style.
Did my 12th and wasn't keen on a 3-year degree right away. My cousin suggested Techcadd. Learned SEO and Google Ads from scratch, no background needed. Trainers explain everything in simple language, which helped a lot in the beginning.
Switched from a customer support job to digital marketing after this course. The Meta Ads and Google Ads modules were the most useful for me personally. Wish the session timings were a bit more flexible, but overall solid learning.
What I liked most was that it wasn't just theory — we actually worked on live projects. Got an interview call within a month of completing the course. Good support from the trainers even after class hours.
I run a small boutique business and wanted to handle my own social media and ads instead of paying an agency every month. This course gave me exactly that confidence. Now I manage my own Instagram ads.
Came from a B.Tech background with no marketing experience. The SEO and analytics modules clicked well for me since I already understood data. Would've liked a bit more depth in email marketing, but overall very useful.
Honestly one of the better decisions I made after graduation. The trainers actually explain the 'why' behind strategies, not just the 'how.' Built a small portfolio during the course which really helped in interviews.
Being close to home in Mohali mattered a lot for me — didn't have to travel to Chandigarh daily. Course content was practical, and I liked that they cover the newer AI marketing tools too, not just the old-school basics.
Took this course as a career switch from teaching. It felt intimidating at first since I had zero technical background, but the pace was beginner-friendly. Now working part-time as a freelance content and social media person.
I'll be honest, I compared a few training centers in Mohali before joining. What stood out with Techcadd was the hands-on approach — actually running campaigns instead of just watching slides. Would recommend to anyone serious about this field.
14Before you go
Frequently Asked Questions
Still unsure? A ten-minute call with a counsellor usually settles it faster than any brochure.
The program is designed as a 3-month training course covering digital marketing fundamentals, SEO, paid advertising, social media, analytics, and practical projects.
15Final stage
Ask About Digital Marketing Program in Mohali
Want to know about the syllabus, fees, session timings, practical training, projects, or career opportunities? Speak with a course counsellor and understand whether the 3-month Digital Marketing Program is the right starting point for you
+91 98881 22442Call the admissions desk+91 98881 22442WhatsApp for a quick replyinfo@techcadd.comEmail us your questions
Your details are used only to contact you about this enquiry — never sold, never added to a marketing list.
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Still deciding
What Students Can Build
Instead of finishing with only a certificate, students can complete a portfolio containing examples such as:
Your portfolio can include
- SEO audit and keyword research
- WordPress website
- Landing page
- Google Ads campaign
- Meta Ads campaign
- Social media content plan
- Analytics report
- Digital marketing strategy
- Final integrated marketing project