Module 1: Design Fundamentals, Color Theory & Typography
The visual grammar that separates professional designers from amateurs.
5 topicsModule 1 of 6
What this module covers
5 topics
- 01Elements and principles of design: balance, contrast, hierarchy, alignment, repetition, and proximity
- 02Color theory: RGB vs. CMYK, color psychology, harmonizing color wheels, and brand color palettes
- 03Typography mastery: serif vs. sans-serif, kerning, leading, tracking, font pairing, and readability
- 04Grid systems, layout composition, whitespace management, and visual focal points
- 05Analyzing award-winning design briefs and deconstructing viral marketing visual styles




