01
Students After 12th
Students from any stream can start learning digital marketing from the fundamentals and progressively move toward advanced marketing channels.
Start right after school
Best After 12th 6-Month Digital Marketing Certificate Program in Mohali
Build practical digital marketing skills in six months with a structured programme covering SEO, Google Ads, Meta Ads, social media, content marketing, website development, e-commerce, analytics, email marketing and conversion optimisation.
Designed for students after 12th and beginners who want to enter the digital marketing field, the programme combines classroom concepts with hands-on assignments, marketing campaigns, website projects, analytics exercises and portfolio development.
0113
01Where this starts
Course Overview
Digital marketing is a combination of multiple skills rather than a single tool or platform. This programme introduces those skills progressively so that students understand both the strategy behind a campaign and the practical steps required to execute it.
The initial months establish your marketing, design, content, video and website foundations. You then move into the complete SEO process, local search, social media and content marketing.
The later stages focus heavily on paid advertising, e-commerce, conversion optimisation, email automation and marketing analytics.
The programme also introduces freelancing, agency workflows, client communication, reporting, portfolio development and interview preparation so learners can understand how digital marketing skills are applied in professional environments.
Where it takes you
- Digital Marketing Executive
- SEO Executive
- Social Media Executive
- PPC / Google Ads Executive
- Performance Marketing Executive
- Content Marketing Executive
- E-Commerce Marketing Executive
- Freelance Digital Marketer
02Skills you collect
What You'll Learn
Every stage of the programme is connected to practical output so you can gradually build a portfolio while learning.
Marketing Strategy & Campaign Planning
Understand customer journeys, marketing funnels, buyer personas, competitor analysis, channel selection and important performance metrics.
Design, Video & Website Skills
Create marketing creatives, edit short-form videos and develop WordPress websites and landing pages that support marketing campaigns.
Complete SEO Workflow
Learn keyword research, on-page SEO, technical optimisation, content optimisation, link building, local SEO and performance tracking.
Paid Advertising
Work with Google Ads and Meta Ads, including campaign structures, audiences, conversion tracking, creative testing and optimisation.
E-Commerce & Conversion
Understand WooCommerce, Shopify, product pages, checkout optimisation, cart recovery and conversion-focused marketing.
Analytics & Automation
Use GA4, Google Tag Manager, Looker Studio, email marketing and CRM workflows to track and improve marketing performance.
03The route
Course Curriculum
Six months from strategy and creative production through SEO, local search, social and paid advertising to e-commerce, analytics, CRM and career preparation.
- Digital Marketing & Funnel Fundamentals — learn how online marketing works and how different channels contribute to customer acquisition.
- Digital marketing fundamentals
- 7P marketing framework
- Consumer and buyer behaviour
- Customer journey mapping
- TOFU, MOFU and BOFU funnels
- Buyer persona creation
- Competitor analysis
- Channel selection and marketing mix
- CPM, CPC, CTR, CPL, CAC, AOV, LTV, ROAS and ROI
- Campaign planning
- Marketing objectives and KPIs
- Creating a practical marketing strategy document
- Graphic Design for Digital Marketers — develop the visual skills required to create effective marketing creatives.
- Design principles
- Layout and grid systems
- Visual hierarchy
- Contrast and whitespace
- Colour theory
- Typography
- Photoshop fundamentals
- Canva Pro workflows
- Social media creatives
- Ad banners
- Carousel designs
- Story designs
- YouTube thumbnails
- Marketing brochures
- Creative variations
- Introduction to AI-assisted design
- Project: Marketing strategy document + creative portfolio
- Certification Preparation: Digital marketing and design-related certification preparation according to the current programme structure.
A Project Every Month
Each month closes on its own deliverable — a strategy document and creative portfolio, a website and landing page, SEO audits and a link plan, a social calendar, live ad campaigns, and an e-commerce and analytics build.
Outcome
By completing the curriculum, students will have planned, built, advertised, optimised and measured across every major digital channel, with a portfolio of strategy documents, creatives, websites, SEO reports, campaigns and dashboards.
04Your toolkit
Tools You Will Practise
The programme provides exposure to a broad range of marketing and business tools.
Google Analytics 4Google Tag ManagerGoogle AdsGoogle Merchant CenterMeta Ads ManagerMeta Business ManagerGoogle Business ProfileSearch ConsoleWordPressElementorWooCommerceShopifyGoogle Analytics 4Google Tag ManagerGoogle AdsGoogle Merchant CenterMeta Ads ManagerMeta Business ManagerGoogle Business ProfileSearch ConsoleWordPressElementorWooCommerceShopifyGoogle Analytics 4Google Tag ManagerGoogle AdsGoogle Merchant CenterMeta Ads ManagerMeta Business ManagerGoogle Business ProfileSearch ConsoleWordPressElementorWooCommerceShopify
PhotoshopCanvaPremiere ProCapCutSEMrushAhrefsYoast SEOBrightLocalLooker StudioHubSpotCRM platformsEmail marketing toolsPhotoshopCanvaPremiere ProCapCutSEMrushAhrefsYoast SEOBrightLocalLooker StudioHubSpotCRM platformsEmail marketing toolsPhotoshopCanvaPremiere ProCapCutSEMrushAhrefsYoast SEOBrightLocalLooker StudioHubSpotCRM platformsEmail marketing tools
- Google Analytics 4
- Events, conversions, explorations and audiences.
- Google Tag Manager
- Tags, triggers, variables and the dataLayer.
- Google Ads
- Search, Display, Shopping, Performance Max and YouTube.
- Google Merchant Center
- Product feeds behind Shopping campaigns.
- Meta Ads Manager
- Objectives, audiences, creatives and reporting.
- Meta Business Manager
- Business assets, roles and domain verification.
- Google Business Profile
- Local visibility, reviews and the Map Pack.
- Search Console
- Indexation, queries and technical SEO health.
- WordPress
- Build the business site and its landing pages.
- Elementor
- Page building and responsive layout.
- WooCommerce
- Products, variations, tax and shipping.
- Shopify
- The second e-commerce platform to compare.
- Photoshop
- Creative production for ads and social.
- Canva
- Fast creative variations and templates.
- Premiere Pro
- The video editing workflow.
- CapCut
- Short-form Reels and Shorts editing.
- SEMrush
- Keyword research and competitor analysis.
- Ahrefs
- Backlink analysis and link opportunities.
- Yoast SEO
- On-page optimisation inside WordPress.
- BrightLocal
- Local rankings, citations and geo-grid tracking.
- Looker Studio
- Marketing dashboards and client reports.
- HubSpot
- CRM pipelines and lifecycle marketing.
- CRM platforms
- Lead scoring, nurturing and attribution.
- Email marketing tools
- Broadcasts, drips and deliverability.
05Is this you?
Who Can Join This Course?
02
College Students
Students pursuing graduation can develop practical digital marketing abilities alongside their academic education.
03
Beginners
No previous professional marketing experience is required for the beginner pathway. The programme starts with basic concepts before moving into campaign execution.
04
Aspiring Freelancers
Learn marketing services, portfolio building, client communication, proposals, pricing and online profile development.
05
Working Professionals
Professionals looking to add digital marketing to their existing skill set can use the programme to develop practical knowledge across multiple channels.
06
Business Owners
Entrepreneurs and family-business owners can learn how SEO, paid advertising, social media, websites, analytics and e-commerce contribute to online growth.
06Why this one
Develop a Complete Digital Marketing Skill Set
01
Multiple Marketing Channels
Study SEO, social media, paid advertising, content, email, websites, e-commerce and analytics within one structured learning path.
02
Practical Portfolio Development
Build strategy documents, creatives, websites, SEO reports, social media plans, advertising campaigns, e-commerce assets and analytics dashboards.
03
SEO From Basic to Technical
Go beyond keyword research and learn on-page, technical, local and off-page SEO.
04
Paid Advertising Experience
Understand both Google and Meta advertising, from account setup and tracking to audience development, creative testing and optimisation.
05
Business-Focused Marketing
Learn to connect marketing activity with leads, sales, conversions, customer journeys and business objectives.
06
Career & Freelancing Preparation
Develop a portfolio, improve your CV and LinkedIn profile, practise interviews and understand the basics of working with clients.
07Why now
Build Skills That Businesses Use Every Day
Businesses increasingly depend on digital channels to attract customers, generate leads, sell products and maintain relationships with existing audiences.
The goal of this programme is not simply to teach individual platforms. It is to help you understand how different digital channels work together as a complete marketing system.
Digital marketing skills can be applied across industries, including
- EducationAdmissions funnels, local search and lead nurturing.
- E-commerceShopping campaigns, CRO and cart recovery.
- HealthcareLocal SEO, reviews and appointment enquiries.
- Real estateLanding pages, Meta lead forms and CRM follow-up.
- HospitalityMap Pack visibility, social content and reputation.
- RetailLocal campaigns, offers and WhatsApp marketing.
- IT servicesLinkedIn B2B, content marketing and paid search.
- Professional servicesAuthority content, citations and enquiry tracking.
- Local businessesGoogle Business Profile, reviews and local pages.
- StartupsFast experimentation across paid, organic and email.
Talk to a Course Advisor
Ten minutes with the techcadd team settles eligibility, session timings, fees and where this leads — before you commit six months to it.
08Certification
Complete Your Digital Marketing Training
Learners who successfully complete the required programme components may receive course completion documentation according to the current certification terms.
Course Completion CertificateDocumentation of successful completion of the Digital Marketing Certificate Program.
Project PortfolioA collection of practical marketing assignments and projects that can be used when presenting your skills.
Practical ExperienceProjects involving SEO, websites, social media, advertising, e-commerce and analytics can help demonstrate hands-on understanding.
Career PreparationResume development, portfolio guidance, interview practice and career-oriented support may be included according to the current programme structure.
Capstone Defense
Fullscreen
Project Completion Certificate
ISO 9001:2015 Accredited
Fullscreen
Course Completion Certificate
Two documents on completion — the course certificate, and a separate certificate for the capstone you build and defend. Click any card to inspect in full screen.
09Where it leads
Where Can Digital Marketing Take You?
The skills covered in the programme can prepare learners for a variety of entry-level and growth-oriented digital marketing roles.
Roles this programme prepares you for
Work across multiple online marketing channels and assist with campaign execution and reporting.
10What you build
Hands-On Projects You Will Build
01
Brand & Funnel Strategy + Creative Portfolio
Create a complete marketing strategy including customer personas, funnel stages, channel selection and campaign planning. Build a collection of marketing assets such as ad banners, social posts, carousels, thumbnails, brochures and brand elements. Deliverable: Strategy document + creative portfolio
02
Video Content + Business Website
Create short-form marketing videos with hooks, captions and platform-specific formatting. Then develop a WordPress business website with a dedicated conversion-oriented landing page. Deliverable: Video portfolio + website
03
SEO Campaign
Complete a practical SEO workflow including keyword research, website audit, on-page optimisation, technical recommendations, link-building strategy and performance tracking. Deliverable: SEO case study
04
Social Media Marketing Operation
Develop a 30-day social media strategy with content pillars, publishing plans, creative ideas and performance tracking. Deliverable: Content calendar + analytics report
05
Google Ads & Meta Ads
Create paid marketing campaign structures covering search advertising, audience targeting, conversion tracking, retargeting and creative testing. Deliverable: Paid advertising campaign projects
06
E-Commerce + Marketing Analytics
Build an e-commerce marketing workflow involving a store, product pages, conversion optimisation, email automation and analytics. Implement GA4, GTM and reporting dashboards to monitor marketing activity. Deliverable: E-commerce project + analytics dashboard
11How it works
Learn It. Build It. Present It.
Every project follows a simple practical cycle.
Understand
Study the business objective, identify the audience and determine which marketing channels are appropriate.
Brand & Funnel Strategy + Creative PortfolioBuild
Create the strategy, campaign, website, content or marketing asset with practical guidance.
Video Content + Business WebsitePresent
Explain your decisions, show the results or analysis and turn the completed project into a portfolio case study.
SEO Campaign12Why techcadd
A Practical Path From Beginner to Job-Ready Skills
A logical sequence across every channel, worked through by hand rather than explained from slides.
01
Structured Curriculum
The programme moves from marketing fundamentals to advanced channels in a logical sequence.
02
Hands-On Learning
Learners work on practical assignments instead of relying only on theoretical explanations.
03
Multiple Digital Channels
SEO, paid advertising, social media, content, websites, e-commerce, email and analytics are covered within one programme.
04
Portfolio-Oriented Projects
Projects are designed to give learners material that can be presented during interviews or client discussions.
05
Career Preparation
Resume, LinkedIn, portfolio and interview preparation help learners present their digital marketing capabilities professionally.
06
Freelancing Skills
Students interested in independent work can explore client acquisition, proposals, pricing, service packages and project management.
13Who has walked it
Students who started where you are
Alumni of this route, on what changed once they were sitting in interviews.
4.8
363 reviews
586%
49%
33%
21%
11%
The trainers actually work in the field, so every session had context from real projects. The Power BI and SQL modules were exactly what my interview rounds tested.
The Generative AI course was current in a way online tutorials are not. Building a full RAG pipeline and deploying it gave me something genuinely impressive for my portfolio.
Running real ad budgets during the course was the difference. I walked into my first job already knowing how to read a campaign report and fix what was underperforming.
The cyber security lab setup let me break things safely and learn how attacks really work. Placement cell arranged three interviews within a month of finishing.
14Before you go
Frequently Asked Questions
Still unsure? A ten-minute call with a counsellor usually settles it faster than any brochure.
The programme is designed as a six-month learning track covering digital marketing fundamentals, SEO, social media, advertising, websites, e-commerce, analytics, email marketing and career preparation.
15Final stage
Ask About the Digital Marketing Certificate Program
Want to know whether digital marketing is the right career path for you? Speak with a course counsellor about current sessiones, course fees, payment/EMI options, eligibility, course syllabus, projects, certification, career support, freelancing opportunities and the admission process.
Location: Mohali, Punjab. Counselling hours: Monday – Saturday, 9:00 AM – 7:00 PM.
+91 98881 22442Call the admissions desk+91 98881 22442WhatsApp for a quick replyinfo@techcadd.comEmail us your questions
Your details are used only to contact you about this enquiry — never sold, never added to a marketing list.
Other routes
Explore More Learning Options
Other career-focused programmes at techcadd.
Still deciding
Not Sure If Digital Marketing Is Right for You?
You do not need to decide your entire career before starting the conversation.
Speak with a course advisor, understand the six-month curriculum, explore the practical projects and learn how the programme can fit your education or career goals.
Get Started Today
- 6 months, 12th pass onward, any stream
- No marketing background required
- SEO, Google Ads, Meta Ads, social, content and email
- Websites, e-commerce, CRO and analytics
- 6 portfolio projects across every channel
- Freelancing, resume and interview preparation