01
Students After 12th
The programme starts from the basics, making it suitable for students from commerce, arts, science, management and other educational backgrounds.
Start right after school
Best After 12th 4-Month SEO + Performance Marketing Program in Mohali
Build the skills to attract customers through search, run measurable advertising campaigns, and understand what actually drives online growth. This four-month programme takes you from SEO fundamentals to Google Ads, Meta retargeting, analytics and reporting, with practical assignments, portfolio projects and a live growth project.
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01Where this starts
Course Overview
The programme is built around one practical question: How does a business get discovered online, convert visitors into customers, and measure whether its marketing is working?
During the first two months, you build your SEO foundation. You learn how search engines interpret websites, how people search, how to select valuable keywords and how to create content around genuine search intent. You also work on on-page optimisation, technical SEO, local search, link-building strategies and conversion-focused content.
The third month moves into paid acquisition with Google Ads. Instead of learning only search advertising, you explore campaign structure, keyword targeting, ad creation, Display, Shopping, Performance Max, YouTube campaigns, conversion tracking and optimisation. The emphasis is on understanding why a campaign performs rather than simply knowing where to click.
The final month connects paid marketing with Meta advertising and measurement. You learn how to create remarketing audiences, structure campaigns, test creatives, configure tracking and evaluate performance. GA4, Google Tag Manager and Looker Studio bring the different channels together so you can build reports that explain traffic, leads, conversions and campaign efficiency.
The programme finishes with an integrated growth project where SEO and paid campaigns are planned together, monitored through data and presented as a complete marketing case study.
Where it takes you
- SEO Executive
- SEO Analyst
- PPC Executive
- Performance Marketing Executive
- Digital Marketing Executive
- Search Marketing Specialist
- Digital Marketing Freelancer
02Skills you collect
What You'll Learn
The programme is designed around practical outcomes rather than a list of software names. By the end, you should have multiple pieces of work that demonstrate what you can actually do.
Build an SEO Growth Plan
Research a business, understand its audience, analyse competitors and create a keyword-led SEO roadmap covering content, technical improvements and priority pages.
Audit and Improve a Website
Work through on-page and technical SEO issues, identify indexation problems, improve internal linking, implement structured data and prepare a prioritised optimisation plan.
Create Google Ads Campaigns
Build search campaigns with relevant keywords, ad groups, negative keywords, conversion actions and appropriate bidding strategies, followed by performance analysis and optimisation.
Launch a Retargeting Strategy
Create audiences based on website behaviour and engagement, then design Meta retargeting campaigns that bring interested visitors back into the conversion journey.
Track Marketing Performance
Configure essential tracking with GA4 and Google Tag Manager and turn campaign data into useful reports through Looker Studio.
Present a Complete Growth Case Study
Combine organic search, paid campaigns, retargeting and analytics into one documented project that can become part of your portfolio.
03The route
Course Curriculum
Four months of structured training take you from marketing fundamentals to a complete SEO and performance marketing workflow.
- Digital Marketing & Customer Journey — Understand how digital channels contribute to customer acquisition, from awareness and discovery to enquiry and purchase. Learn customer personas, marketing funnels, campaign objectives and essential metrics such as CPC, CTR, CPL, CAC, ROAS and ROI.
- Keyword Research & Search Intent — Learn how to discover keyword opportunities, analyse competitor rankings, classify search intent and build keyword groups around topics. Create a practical keyword database and map important terms to appropriate website pages.
- On-Page SEO — Work with titles, meta descriptions, headings, URLs, content structure, internal links, image optimisation, semantic relevance and conversion-focused page improvements.
- Technical SEO Fundamentals — Explore crawling, indexing, XML sitemaps, robots.txt, canonicalisation, redirects, duplicate content, website architecture, mobile usability and other factors that influence search visibility.
- Month 1 Practical — Complete a website research and SEO strategy assignment covering competitors, keywords, page priorities and initial optimisation recommendations.
Practical Lab
165+ hours of supervised practical work: every month ends in a graded deliverable — an SEO strategy, a full audit, a built Google Ads campaign, and finally the 30-day growth project.
Outcome
By completing the curriculum, students will have researched, planned, executed, measured and presented campaigns across organic search, paid search, retargeting and analytics, with six portfolio projects and a documented growth case study.
04Your toolkit
Tools You Will Work With
Training focuses on platforms that digital marketing teams commonly use to research, launch, track and report campaigns. You don't simply watch demonstrations. Each major platform is connected to an assignment or project so you can practise using the data and settings yourself.
Google AdsGoogle Analytics 4Google Search ConsoleGoogle Tag ManagerLooker StudioGoogle Business ProfileMeta Ads ManagerFacebook & InstagramWordPressGoogle AdsGoogle Analytics 4Google Search ConsoleGoogle Tag ManagerLooker StudioGoogle Business ProfileMeta Ads ManagerFacebook & InstagramWordPressGoogle AdsGoogle Analytics 4Google Search ConsoleGoogle Tag ManagerLooker StudioGoogle Business ProfileMeta Ads ManagerFacebook & InstagramWordPress
CanvaKeyword Research PlatformsSEO Audit ToolsBacklink Analysis ToolsContent Optimisation ToolsGoogle SheetsMerchant CenterYouTube AdsCanvaKeyword Research PlatformsSEO Audit ToolsBacklink Analysis ToolsContent Optimisation ToolsGoogle SheetsMerchant CenterYouTube AdsCanvaKeyword Research PlatformsSEO Audit ToolsBacklink Analysis ToolsContent Optimisation ToolsGoogle SheetsMerchant CenterYouTube Ads
- Google Ads
- Search, Display, Shopping, Performance Max and YouTube campaigns.
- Google Analytics 4
- Events, conversions, audiences and traffic analysis.
- Google Search Console
- Indexation, queries and technical SEO health.
- Google Tag Manager
- Tags, triggers and the tracking workflow.
- Looker Studio
- Dashboards that explain performance to a client.
- Google Business Profile
- Local visibility, categories, services and reviews.
- Meta Ads Manager
- Objectives, audiences, placements and budgets.
- Facebook & Instagram
- The placements retargeting campaigns run on.
- WordPress
- Implement on-page and technical SEO improvements.
- Canva
- Produce ad creatives for testing.
- Keyword Research Platforms
- Find opportunity, volume and competitor rankings.
- SEO Audit Tools
- Diagnose on-page and technical issues at scale.
- Backlink Analysis Tools
- Study authority, anchors and link opportunities.
- Content Optimisation Tools
- Improve relevance and search intent coverage.
- Google Sheets
- Keyword databases, outreach lists and campaign tracking.
- Merchant Center
- Product feeds behind Shopping campaigns.
- YouTube Ads
- Video objectives, targeting and sequencing.
05Is this you?
Who Can Join This Programme?
02
College Students
Students pursuing graduation can develop practical marketing skills alongside their academic studies and start building a portfolio before completing their degree.
03
Freshers Looking for Digital Marketing Jobs
If you want to enter SEO, PPC, performance marketing or digital marketing roles, the programme provides practical exposure across several important channels.
04
Freelancers
Learn how to offer clients more than one service by combining website optimisation, search marketing, paid campaigns and performance reporting.
05
Business Owners & Entrepreneurs
Understand how search visibility, advertising budgets, customer journeys and marketing analytics work so you can make better decisions for your own business.
06
Career Changers
No previous professional marketing experience is required. The programme gradually moves from fundamentals to campaign execution and reporting.
06Why this one
Why This Programme Is Worth Four Months
01
Learn Organic and Paid Search Together
Instead of studying SEO and advertising as completely separate subjects, understand when a business should earn traffic through search and when it makes sense to pay for immediate visibility.
02
Build Work for Your Portfolio
Assignments turn into practical deliverables such as SEO audits, campaign structures, keyword strategies, dashboards and growth reports.
03
Go Beyond Basic SEO
Technical SEO, local search, content optimisation and authority building help you understand the wider factors that influence organic visibility.
04
Learn Multiple Google Ads Formats
Search, Display, Shopping, Performance Max and YouTube introduce you to different paid acquisition environments.
05
Understand Retargeting
Learn how businesses reconnect with people who have already visited their website or interacted with their content.
06
Make Decisions Using Data
GA4, Tag Manager and Looker Studio help you move from assumptions to measurable marketing decisions.
07Why now
Learn the Skills Behind Modern Customer Acquisition
Digital marketing is no longer limited to posting on social media or writing blog articles. Businesses need people who can understand search behaviour, manage advertising budgets, analyse customer journeys and explain campaign performance.
This programme gives you four focused months to develop those skills through structured learning and practical execution.
By the end, you can have
- A collection of SEO and advertising projectsSix major deliverables built across the four months.
- Experience working with marketing platformsEvery platform connected to an assignment, not a demo.
- A documented growth projectThe live 30-day integrated campaign, written up.
- Practical analytics and reporting experienceGA4, Tag Manager and Looker Studio dashboards.
- A professional portfolio foundationCase studies you can show clients or employers.
- Interview and resume preparationPresenting projects and explaining campaign decisions.
- Course and project certificationDocumented training and project work.
Talk to a Course Advisor
Ten minutes with a course advisor settles eligibility, session timings, fees and where this leads — before you commit four months to it.
08Certification
Get Certified in SEO + Performance Marketing
Complete the programme with practical project work and receive certification that documents your training and project experience.
Industry-Oriented Course CertificateDemonstrates successful completion of the SEO + Performance Marketing programme.
Project CertificateDocuments your practical project work and the skills applied during training.
Live Growth Project CertificateRecognises completion of the integrated growth project covering organic and paid marketing.
Internship DocumentationWhere applicable, students can receive internship/project documentation based on their practical training.
Portfolio SupportYour completed assignments can be organised into case studies that you can discuss during interviews or show prospective clients.
Placement AssistanceReceive support with resume preparation, interview practice, portfolio presentation and relevant job opportunities.
Capstone Defense
Fullscreen
Project Completion Certificate
ISO 9001:2015 Accredited
Fullscreen
Course Completion Certificate
Two documents on completion — the course certificate, and a separate certificate for the capstone you build and defend. Click any card to inspect in full screen.
09Where it leads
Where This Course Can Take You
The combination of SEO, paid advertising, analytics and reporting can prepare learners for several entry-level and junior digital marketing roles.
Roles this programme prepares you for
Work on keyword research, website optimisation, content planning, technical checks and search performance.
10What you build
Hands-on Projects You Will Ship
01
Complete Search Opportunity Map
Research a business and create a structured map of keywords, search intent, competitors and priority pages. Outcome: SEO & Search Strategy Report
02
Website SEO Transformation
Audit a website, identify optimisation opportunities and implement selected improvements covering on-page and technical SEO. Outcome: Before-and-After SEO Report
03
Paid Search Campaign Build
Create a Google Ads campaign structure with keyword groups, ad variations, negative keywords, conversion goals and optimisation recommendations. Outcome: Paid Campaign Portfolio Case Study
04
Local Visibility Campaign
Optimise a local business search strategy using Google Business Profile, location-focused pages, reviews and citation opportunities. Outcome: Local SEO Strategy
05
Retargeting Campaign
Develop a Meta retargeting structure using audience segments, exclusions, creative concepts and conversion objectives. Outcome: Retargeting Campaign Blueprint
06
30-Day Integrated Growth Challenge
Combine SEO, Google Ads, Meta retargeting and analytics into one complete marketing project. Track progress, review performance and document the decisions made during the project. Outcome: Complete Digital Growth Case Study
11How it works
Learn. Practise. Measure. Improve.
The training follows a simple cycle that mirrors how digital marketing work happens in real teams.
Research
Understand the business, audience, competitors and marketing objective before choosing a channel.
Complete Search Opportunity MapPlan
Translate the research into keywords, campaigns, content, audiences, budgets and measurable goals.
Website SEO TransformationExecute
Build the website improvements, campaigns, tracking setup and marketing assets under trainer guidance.
Paid Search Campaign BuildMeasure
Review rankings, traffic, clicks, leads, conversions, cost and other relevant performance indicators.
Local Visibility CampaignOptimise
Identify what is working, what is underperforming and what should change in the next cycle.
Retargeting CampaignPresent
Turn your work and results into a clear case study that can be discussed during an interview or client meeting.
30-Day Integrated Growth Challenge12Why techcadd
Why Students Choose techcadd
The focus is on practical learning rather than simply completing chapters from a syllabus.
01
Practical Lab Sessions
Students get dedicated time to work with marketing platforms and apply concepts through guided exercises.
02
Trainer Guidance
Questions, campaign decisions and project work are reviewed so learners understand not just what to do, but why a particular approach makes sense.
03
Portfolio-Oriented Learning
Major assignments are structured so they can become useful examples for resumes, interviews and freelance proposals.
04
Interview Preparation
Students receive guidance on presenting projects, explaining campaign decisions and answering common digital marketing interview questions.
05
Real-World Marketing Workflow
The course introduces the process followed by marketing teams — research, planning, execution, tracking, reporting and optimisation.
06
Beginner-Friendly Structure
The programme starts with fundamentals and gradually introduces more advanced SEO, advertising and analytics concepts.
07
Career-Focused Approach
Learning is connected to practical job responsibilities so students can understand what different digital marketing roles actually involve.
13Who has walked it
Students who started where you are
Alumni of this route, on what changed once they were sitting in interviews.
4.7
138 reviews
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412%
34%
22%
11%
I had studied basic SEO before joining, but the projects helped me understand how keyword research, website optimisation and reporting connect. The audit project became one of the strongest pieces in my portfolio.
Before the programme, Google Ads looked complicated. Building campaign structures and analysing search terms step by step made the process much easier to understand.
Learning GA4 and creating a marketing dashboard helped me understand how agencies explain results to clients instead of only showing clicks and impressions.
I wanted to offer SEO services to local businesses. The local SEO, Google Business Profile and reporting modules helped me create a clearer service package.
14Before you go
Frequently Asked Questions
Still unsure? A ten-minute call with a counsellor usually settles it faster than any brochure.
The programme runs for four months and combines classroom instruction, practical lab sessions, assignments and project work.
15Final stage
Ask About SEO + Performance Marketing in Mohali
Want to know about the syllabus, fees, session timings, practical lab sessions, projects or career opportunities? Speak with a course advisor and understand whether the 4-month SEO + Performance Marketing programme is the right starting point for you.
+91 98881 22442Call the admissions desk+91 98881 22442WhatsApp for a quick replyinfo@techcadd.comEmail us your questions
Your details are used only to contact you about this enquiry — never sold, never added to a marketing list.
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Still deciding
Not Sure If SEO + Performance Marketing Is Right for You?
Choosing a course after 12th can be easier when you understand exactly what you will learn and where it can lead. Talk to a course advisor, explore the practical training approach and decide whether SEO and performance marketing match your career plans.
Get Started Today
- 4 months, 165+ hours of practical training
- 12th pass onward, any stream
- SEO, Google Ads, Meta Ads and analytics in one programme
- 6 major portfolio projects
- A live 30-day growth campaign
- Resume, interview and placement assistance