01Open now
Analytics Fundamentals
Where the programme starts — no prior experience assumed.
4 topicsModule 1 of 8
What this module covers
4 topics
- 01Metrics and dimensions
- 02Data collection
- 03Privacy basics
- 04Measurement plans
AI & Data · 2.5 monthsNew4.9(556 reviews)
Web Analytics in Mohali
Learn Google Analytics 4, Tag Manager and dashboards to turn website data into decisions that improve traffic, leads and sales.
2.5 months
Programme length
8 modules
32 topics covered
Intermediate
Difficulty level
100%
Placement assistance
Admissions open
Next session starts in 2 weeks
Session slots
MorningAfternoonEveningWeekendLive online1:1 Session
0112
Overview
Aboutthisprogramme
A 2.5 months intermediate track taught at our Sector 75 campus in Mohali and live online, built around what employers in this field are hiring for right now.
The Web Analytics course at techcadd Mohali teaches you to collect, clean and interpret website and campaign data so marketing decisions rest on evidence, not guesses. You set up GA4 and Google Tag Manager, track events and conversions, analyse user behaviour, build dashboards in Looker Studio and present insights to non-technical stakeholders. GA4, Tag Manager and Looker Studio hands-on Event, conversion and funnel tracking Dashboards and stakeholder reporting Portfolio and placement support
Key Course Facts & Highlights
Duration2.5 months
Skill LevelIntermediate
FormatClassroom & Live Online
Placement100% Job Assistance
Core Tools Covered: Google Analytics 4 • Google Tag Manager • Looker Studio • Microsoft Clarity • Google Search Console
ISO-certified certificate
Plus a project completion letter
Internship letter
Earned on live project work
Every session recorded
Kept in your student portal
Small, mentored sessions
Code reviewed by a working engineer
AI & Data
Web Analytics in Mohali
2.5 monthsIntermediateMohali & live online
4.9 / 5
556 reviews
ISO certified
Certificate + internship letter
What you walk away with
- GA4 and GTM setup
- Custom dashboards
- Funnel analysis
- Placement assistance
Roles this leads to
- Web Analyst
- Digital Analyst
- Marketing Analyst
- Analytics Executive
Modules
Thecurriculum,modulebymodule
8 modules and 32 topics across 2.5 months. Each one closes in something you build, review and keep in your portfolio.
01/08Analytics Fundamentals
02Up next
GA4 Setup and Configuration
Picks up from analytics fundamentals and adds the working skills on top.
4 topicsModule 2 of 8
What this module covers
4 topics
- 01Properties and streams
- 02Events and parameters
- 03Data filters
- 04Debugging
03Up next
Google Tag Manager
Picks up from ga4 setup and configuration and adds the working skills on top.
4 topicsModule 3 of 8
What this module covers
4 topics
- 01Containers and tags
- 02Triggers and variables
- 03Data layer basics
- 04Preview and publish
04Up next
Acquisition and Behaviour Analysis
Picks up from google tag manager and adds the working skills on top.
4 topicsModule 4 of 8
What this module covers
4 topics
- 01Traffic sources
- 02Engagement
- 03Landing pages
- 04Audience segments
05Up next
Conversion and Funnel Tracking
Picks up from acquisition and behaviour analysis and adds the working skills on top.
4 topicsModule 5 of 8
What this module covers
4 topics
- 01Key events
- 02Funnel exploration
- 03E-commerce tracking
- 04Drop-off analysis
06Up next
Campaign Tracking and Attribution
Picks up from conversion and funnel tracking and adds the working skills on top.
4 topicsModule 6 of 8
What this module covers
4 topics
- 01UTM parameters
- 02Attribution models
- 03Ads integration
- 04Cross-channel view
07Up next
Dashboards in Looker Studio
Picks up from campaign tracking and attribution and adds the working skills on top.
4 topicsModule 7 of 8
What this module covers
4 topics
- 01Data sources
- 02Charts and filters
- 03Calculated fields
- 04Sharing
08Up next
Insights and Presentation
The final stretch: the live project, the review and the portfolio hand-off.
4 topicsModule 8 of 8
What this module covers
4 topics
- 01Data storytelling
- 02Recommendations
- 03A/B test analysis
- 04Stakeholder reporting
Skills covered
Whatyoulearninthisprogramme
Every skill below is taught hands-on, in a session where you build with it rather than watch a slide about it.
16+
core skills covered
01
Metrics and dimensions
Analytics Fundamentals
02
Data collection
Analytics Fundamentals
03
Properties and streams
GA4 Setup and Configuration
04
Events and parameters
GA4 Setup and Configuration
05
Containers and tags
Google Tag Manager
06
Triggers and variables
Google Tag Manager
07
Traffic sources
Acquisition and Behaviour Analysis
08
Engagement
Acquisition and Behaviour Analysis
09
Key events
Conversion and Funnel Tracking
10
Funnel exploration
Conversion and Funnel Tracking
11
UTM parameters
Campaign Tracking and Attribution
12
Attribution models
Campaign Tracking and Attribution
13
Data sources
Dashboards in Looker Studio
14
Charts and filters
Dashboards in Looker Studio
15
Data storytelling
Insights and Presentation
16
Recommendations
Insights and Presentation
Why choose us
Graduatewithaportfolioandinterviewpreparationemployerscanverify.
Every session is taught by working professionals, builds on live projects from the third week, and hands over to a placement team that keeps working until you are hired.
- Trainers from the industry
- Live projects from week three
- ISO-certified certification
- Placement support until you are hired
6 reasons the Web Analytics in Mohali track produces people who get hired, rather than people who finished a syllabus.
Book a free demo classTrainers who still ship
Your Web Analytics in Mohali sessions are taken by people who use this stack at work every week — current practice and the judgement behind it, not a syllabus written five years ago.
Build from week one
Concepts in the first half of a session, hands-on in the second. Every module closes with something that runs, gets reviewed and goes into your portfolio.
Live project + internship letter
From the third week you join a project team with real requirements, deadlines and code review, and you leave with a documented internship letter.
ISO-certified certification
An ISO-certified training certificate, a project completion letter and a portfolio you can actually show — all recognised across our hiring-partner network.
Placement machinery that runs
Resume and LinkedIn rebuilds, mock technical and HR rounds, aptitude practice and continuous drives with 450+ hiring partners around Mohali and Chandigarh.
Sessions built around your life
Morning, evening, weekend and live-online sessions for the same programme. Every session is recorded and stays in your student portal.
12,450+
Students trained
450+
Hiring partners
98%
Placement success
15+
Years of excellence
Meet the team
The People Behind Your Learning Journey
Our mentors, engineers and academic leads work together to deliver industry-ready training at techcadd Mohali.
Who can join
Isthiscourseforyou?
Web Analytics in Mohali is a intermediate track. These are the four kinds of people who typically sit in the session — if you recognise yourself in any of them, you are in the right place.
Students & final-year graduates
B.Tech, BCA, MCA, B.Sc and M.Sc students who want an AI or data profile in place before campus placements begin.
Developers moving into AI
Working engineers who can already code and want models, pipelines and deployment added to the stack they ship with.
Analysts & MIS professionals
Anyone living inside spreadsheets who wants Python, SQL and modern BI doing the heavy lifting instead.
Career changers
Non-technical professionals starting from Python basics — the foundation module assumes nothing at all.
Eligibility
What you need to start
- 10+2 or above — any stream accepted
- A laptop for practice (lab systems available on campus)
- Basic computer familiarity
- Willingness to practise between sessions
Not sure whether your background fits? A ten-minute counselling call maps your stream, marks and goal to the right session — no obligation.
Ask a counsellorTools
Tools&technologiesyouwilluse
The exact stack used in the labs, the live project and — more to the point — in the jobs this course leads to.
Google Analytics 4Google Tag ManagerLooker StudioMicrosoft ClarityGoogle Search Console
Licensed software in every labPractice systems on campusSetup help for your own laptop
Certification
Whatyouleavewith
Finishing Web Analytics in Mohali puts three separate documents in your file — one for the syllabus, one for the project you built, and one for the weeks you spent on a project team.
Course completion certificate
ISO-certifiedIssued on attendance and the final assessment of the Web Analytics in Mohali programme, under our ISO-certified training registration — the document employers and universities ask to see.
Project completion certificate
CapstoneA separate certificate for the live project you build and defend, listing the brief, the stack and your role on the team — so the work is verifiable, not just claimed.
Internship letter
DocumentedA dated internship letter covering the weeks you spent on a project team with real requirements and code review — accepted for university internship credit.
ISO 9001:2015 & IAF Accredited
Click to view full certificate
Official techcadd Computer Education credential with unique QR code verification, IAF, ICV, EGAC, and MSME Govt. of India institutional recognition.
ISO 9001:2015IAF AccreditedGovt. MSMEEGAC VerifiedScan-to-Verify QR
How the paper is used
- Verifiable by roll number, so a recruiter can confirm your Web Analytics in Mohali record with techcadd.
- Shareable on LinkedIn and printable for interview files — soft copy in your student portal, hard copy at the campus.
- Reissued free if you lose it; your training record stays on file permanently.
Future scope
Wherethiscoursetakesyou
Every analytics team in the Tricity is now hiring for Python, SQL and a model that runs in production — and the same profile is the most portable one on remote job boards.
01
Web Analyst
02
Digital Analyst
03
Marketing Analyst
04
Analytics Executive
What the roles pay
Indicative rangesPunjab / Tricity
Fresher
₹3 – 6 LPA
2 – 3 years in
₹6 – 13 LPA
Delhi NCR
Fresher
₹3.8 – 7.5 LPA
2 – 3 years in
₹7.5 – 16 LPA
Remote / Freelance
Fresher
₹3.2 – 6.3 LPA
2 – 3 years in
₹8 – 17.5 LPA
Ranges reported by our own alumni across the last two placement years. What you are offered depends on your interview, your portfolio and the company — we prepare you for all three, we do not promise a number. Check a role in the salary estimator.
Who is hiring
- AI and ML product startups
- IT services and consulting
- Fintech and banking analytics
- Healthcare and pharma data
- E-commerce and logistics
Our placement cell runs drives with hiring partners across Mohali, Chandigarh and Panchkula, and keeps calling them until you are placed.
Talk about placementsCompare
Howwediffer
Most Web Analytics in Mohali courses in the region cover a similar syllabus. What separates them is who teaches it, what you build while you are there, and what happens after the last session.
What to compareAt techcaddAt most places
Who teaches
Trainers who still work on client projects in the same stack.
Full-time faculty teaching from a fixed slide deck.
What you build
A live project with real requirements, deadlines and code review.
A demo project copied from the same manual every session uses.
Personal attention
1:1 sessions with open lab hours and daily doubt clearing.
Large halls where questions wait for the next session.
Course material
Curriculum revised against what local companies are hiring for.
Notes that have not changed in several years.
What you leave with
Certificate, project letter, internship letter and a portfolio.
A certificate, and nothing to show behind it.
After the course
Placement cell that keeps calling drives until you are hired.
A list of contacts handed over on the last day.
Compare us on the same points before you enrol anywhere — ask for the trainer’s current work, the last session’s project files and the placement record in writing.
Reviews
Whatourstudentssay
Session alumni from this track, on what actually made the difference once they were in interviews.
4.9
556+ Google reviews
AutoCAD and SolidWorks were taught with actual production drawings, not textbook exercises. My employer noticed that my drawing sets followed proper standards from day one.
I joined the 6-month MERN track straight after B.Tech with almost no practical experience. The live project work is what changed things — I had real code to talk about in interviews instead of just a syllabus.
The trainers actually work in the field, so every session had context from real projects. The Power BI and SQL modules were exactly what my interview rounds tested.
The Generative AI course was current in a way online tutorials are not. Building a full RAG pipeline and deploying it gave me something genuinely impressive for my portfolio.
FAQs
Commonquestions
Still unsure? A ten-minute call with a counsellor usually settles it faster than any brochure.
Ask us directly
What the call covers
- Which session timing — morning, evening, weekend or live-online — fits around your college or job.
- Fees, instalment options and any scholarship you qualify for.
- Whether this track or a neighbouring one suits the background you are coming from.
Counsellors reply within a working day. No fee is collected until you have sat through a demo session.
Web Analytics in Mohali runs for 2.5 months at our Sector 75 campus in Mohali. Morning, afternoon, evening and weekend sessions run in parallel, there is a live-online seat in the same session, and every session is recorded to your student portal.
Enquire
Askaboutthiscourse
Send a quick enquiry about Web Analytics in Mohali and a counsellor from the Mohali centre will get back to you — usually the same working day.
+91 98881 22442Call the admissions desk+91 98881 22442WhatsApp for a quick replyinfo@techcadd.comEmail us your questions
Your details are used only to contact you about this enquiry — never sold, never added to a marketing list.
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Beyond the syllabus
Before you decide
RAG vs Fine-Tuning: What You Actually Need to Ship an AI ProductMost teams reach for fine-tuning when a retrieval pipeline would have shipped faster and cheaper. Here's how to choose.7 min read · readIndustrial training45 days, 6 weeks, 6 months and 9 months, aligned to university requirements and closed with an internship letter.See the tracksPlacements & career supportResume building, mock interviews, aptitude and DSA practice, and hiring drives with 450+ partner companies.See how placement works
Ready to get started?
Start building your career today.
Talk to a counsellor today. One call is usually enough to know which track fits your degree, your schedule and the job you want.
Call now+91 98881 22442- Free career counselling
- No registration fee
- Placement support included
