Quick answer: A basic SEO audit has seven steps: check indexing in Search Console, crawl the site for technical errors, test speed and mobile, review on-page elements, assess content quality, check backlinks and review local SEO signals such as Google Business Profile. Then prioritise fixes.
Table of contents
- Step 1: Check indexing
- Step 2: Crawl the site
- Step 3: Review speed and mobile use
- Step 4: Assess content
- Step 5: Check on-page basics
- Step 6: Review links
- Step 7: Prioritise and report
- Applying This in Mohali
- Learn This Skill
- Frequently Asked Questions
- SEO training and internships in Mohali
An SEO audit is a structured review of a website to find what holds back its search performance. This seven-step process works for small and mid-sized sites. Follow the steps on a Mohali business site as practice.
Step 1: Check indexing
In Google Search Console, open the Pages report and note indexed pages, excluded pages and errors. Search "site:yourdomain.com" for a quick sanity check.
Step 2: Crawl the site
Use Screaming Frog (free up to a limit) to find broken links, redirect chains, missing titles, duplicate headings and thin pages.
Step 3: Review speed and mobile use
Run key pages through PageSpeed Insights and check the Core Web Vitals report. Test on a real phone.
Step 4: Assess content
Look for pages with no traffic, duplicated content and pages targeting the same keyword. Decide whether to update, merge or remove each one.
Step 5: Check on-page basics
Confirm titles, meta descriptions, headings, image alt text and internal links follow best practice.
Step 6: Review links
Look at referring domains and any harmful patterns. Also check internal linking so important pages are easy to reach.
Step 7: Prioritise and report
List findings by effort and impact, then present the top fixes in plain language. Fix quick wins first, and re-audit after a few months.
Applying This in Mohali
A good practice project for a Mohali learner is to audit a friendly local business site. Note whether the address, phone number and area served are clear, whether the Google profile matches the site and whether the mobile version loads well on a normal phone connection.
Turn the findings into a short report with the top five fixes, screenshots and the expected effect. That report becomes a portfolio piece.
- Add a local section to your audit: profile accuracy, citations, reviews and local content.
- Compare the site with two Mohali competitors that rank above it.
- Save before-and-after screenshots of Search Console data.
Related: Local SEO Audit Checklist.
Learn This Skill
Structured, hands-on practice makes this topic easier to learn. techcadd offers the SEO Fundamentals course in Mohali, and you can contact the team with questions about the syllabus.
Frequently Asked Questions
How often should I audit a site?
A full audit once or twice a year, with lighter monthly checks.
What tools do I need?
Search Console, a crawler, PageSpeed Insights and Google Analytics cover most audits.
Can beginners do audits?
Yes. Start with a small site and use a checklist.
SEO Training and Internships in Mohali
If you want to learn SEO with hands-on practice, techcadd Mohali offers classroom training, project work and industrial training options for students, graduates and working professionals:
- SEO course in Mohali – syllabus, tools and projects
- 6-week industrial training in Mohali – for B.Tech, BCA, MCA and diploma students
- 6-month industrial training in Mohali – project-based training with a live project
- Internship programme in Mohali – eligibility and how to apply
Explore SEO Training at techcadd Mohali
View the SEO course syllabus or enquire about admissions at techcadd, Mohali. Our counsellors can help you choose between a short-term course, 6-week industrial training and 6-month industrial training based on your background.
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