Quick answer: Judge ads by a few metrics tied to profit: CTR (how many people click), conversion rate (how many clicks become leads), CPA (cost per lead or sale) and ROAS (revenue per rupee spent). For local Mohali businesses, cost per genuine enquiry is usually the key number.
Table of contents
- Core metrics
- Tie metrics to profit
- What to adjust
- Reporting
- Applying This in Mohali
- Learn This Skill
- Frequently Asked Questions
- PPC & Google Ads training and internships in Mohali
Advertising decisions should rest on a few well-understood metrics tied to profit. Match metrics to local business goals.
Core metrics
- CTR = clicks ÷ impressions.
- CPC = cost ÷ clicks.
- Conversion rate = conversions ÷ clicks.
- CPA = cost ÷ conversions.
- ROAS = revenue ÷ ad spend.
Tie metrics to profit
A ROAS that looks good can still lose money once product costs are counted, so compare it with margins.
What to adjust
- Low CTR: improve ad relevance.
- Low conversion rate: improve the landing page or offer.
- High CPA: refine targeting and keywords.
- Weak ROAS: review pricing, audience and creative.
Reporting
Show trends, explain changes and recommend next steps in simple language.
Applying This in Mohali
A Mohali service business should focus on cost per enquiry and cost per booked customer, while a store should look at ROAS and margin. Track offline outcomes too, such as calls answered and visits booked.
Review weekly at first, then monthly.
- Record which enquiries became customers.
- Set a target CPA based on customer value.
- Pause underperforming keywords and ads.
Learn This Skill
Structured, hands-on practice makes this topic easier to learn. techcadd offers the PPC Advertising course in Mohali, and you can contact the team with questions about the syllabus.
Frequently Asked Questions
What is a good ROAS?
It depends on margins and business model.
How long should I wait before judging?
Until enough conversions are recorded.
Should I focus on one metric?
Choose one primary metric tied to profit.
PPC & Google Ads Training and Internships in Mohali
If you want to learn PPC & Google Ads with hands-on practice, techcadd Mohali offers classroom training, project work and industrial training options for students, graduates and working professionals:
- PPC & Google Ads course in Mohali – syllabus, tools and projects
- 6-week industrial training in Mohali – for B.Tech, BCA, MCA and diploma students
- 6-month industrial training in Mohali – project-based training with a live project
- Internship programme in Mohali – eligibility and how to apply
Explore PPC & Google Ads Training at techcadd Mohali
View the PPC & Google Ads course syllabus or enquire about admissions at techcadd, Mohali. Our counsellors can help you choose between a short-term course, 6-week industrial training and 6-month industrial training based on your background.
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