Meta Business Suite & Campaign Architecture
Where the programme starts — no prior experience assumed.
4 topicsModule 1 of 5
What this module covers
4 topics
- 01Setting up Business Manager, Ad Accounts, and Page permissions
- 02Campaign hierarchy: Campaigns, Ad Sets, and Ad Creatives
- 03Choosing campaign objectives: Leads, Traffic, Sales, and Engagement
- 04Budget optimization: CBO vs. ABO strategies




