Google Ads (PPC) for Digital Marketing Course in Mohali: Certification & Live Projects

The Google Ads (PPC) for Digital Marketing course in Mohali focuses on two things employers and clients notice: a course certificate backed by real assessments, and live project work on paid campaigns. You learn how to plan, build, optimise and report on Google Ads campaigns with hands-on practice.

What the Course Certificate Covers

On completion, learners receive a techcadd course certificate that reflects the PPC modules studied and the practical work completed. It is earned through assignments, campaign builds and a final assessment rather than attendance alone.

Please confirm the certificate format and assessment criteria with the team before enrolling.

Google Ads Certifications the Syllabus Helps You Prepare For

Google offers its own free Google Ads certifications through Skillshop, such as Search, Display, Video, Shopping and Measurement. These are external assessments taken directly with Google. The course syllabus covers the concepts these exams test, and mentors can guide you on how to prepare, but techcadd does not issue them.

Google Ads Syllabus

PPC fundamentals

Auction basics, Quality Score, ad rank, cost-per-click and account structure with campaigns, ad groups and keywords.

Keyword research

Keyword Planner, match types, negative keywords and grouping keywords by intent.

Search campaigns

Responsive search ads, assets (extensions), landing page relevance and bidding strategies such as Maximise Conversions and Target CPA.

Display, YouTube and Performance Max

Audience targeting, creatives, placements and how automated campaign types work.

Shopping basics

Google Merchant Center, product feeds and Shopping campaign structure.

Tracking and reporting

Conversion tracking with Google Tag Manager and GA4, reports, and optimising from data.

Live Projects in PPC

Live project work lets you apply the syllabus to realistic briefs. Depending on availability, this may include practice accounts, demo campaigns or supervised work on real business campaigns. Confirm the current live project arrangement with the team.

• Building a search campaign for a local service business from keyword research to ad copy

• Writing ad variations and setting up sitelinks, callouts and call assets

• Setting up conversion tracking for form submissions and calls

• Analysing a campaign report and proposing budget and bid changes

• Planning a remarketing audience strategy

Tools You Use

• Google Ads interface and Google Ads Editor

• Keyword Planner and Search Terms reports

• Google Tag Manager and Google Analytics 4

• Google Merchant Center

• Looker Studio for client reports

• Spreadsheets for budget planning

Who Should Join

• Students and graduates interested in performance marketing

• Digital marketers who want to manage paid search

• Business owners running ads for their own company

• Freelancers who want to offer PPC services

Career Skills You Build

The course builds skills used in roles such as PPC executive, paid search specialist, performance marketing associate and digital marketing executive. Career outcomes depend on your effort, practical skill and market conditions.

Why Learn Google Ads at techcadd Mohali

Training is practical, mentor-guided and focused on how campaigns are actually managed: structure, tracking, testing and reporting. You leave with a certificate for the course and documented project work to show employers or clients.

Frequently Asked Questions

Will I get a certificate after the Google Ads course?

Yes, a techcadd course certificate is provided on completing the required assessments. Confirm the details with the team.

Is the Google Ads certification from Google included?

Google's certifications are free external exams taken on Skillshop. The course helps you prepare, but you take them directly with Google.

Do I spend my own money on live campaigns?

Not necessarily. Practice may use demo setups or supervised accounts. Ask the team how live projects are arranged in your batch.

Do I need marketing experience first?

No, the course starts with PPC fundamentals. Basic computer and spreadsheet skills help.

What tools are covered besides Google Ads?

Google Tag Manager, GA4, Keyword Planner, Merchant Center and Looker Studio are covered for tracking and reporting.

How do I know the fee and duration?

Contact the techcadd Mohali team for the current fee structure, duration and batch timings.

Enquire About the Google Ads (PPC) Course at techcadd

Want to learn paid campaigns with certification and live project practice? Contact techcadd Mohali to ask about the next batch.