Email Marketing Strategy & Lead Capture
Where the programme starts — no prior experience assumed.
4 topicsModule 1 of 5
What this module covers
4 topics
- 01Email marketing economics: ROI, lifetime value (LTV), and subscriber lifecycle
- 02Building lead magnets, opt-in popups, and high-converting landing pages
- 03Single opt-in vs. double opt-in best practices
- 04Subscriber list hygiene, bounce rates, and unsubscribes management




